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2017! Well that was fun!

A year of time flies by, all 365 days and just like that it's all gone.  You are a year older, hopefully a year wiser, and more than likely, you've grown.  

2017 was a year of growth for us.  It was a year of realizing potential, reaching for more and challenging ourselves.  Looking back for me, I have chills and tears that fill my eyes.  It's hard to explain all the amazing waves of emotion and all the highs, and a few lows we had.  

We started the year attending WESA (January Market), where we bought over triple what we normally buy.  We went big.  We wanted to expand.  In the beginning I was scared that we may have bitten off more than we can chew, but we kept pushing, kept focusing on our vision.  

In March, we opened Cody's website codyscowboyhats.com.  This has been a big growing and learning curve for us both.  Cody is an amazing hat shaper, and his talent needed to be shared with the globe.  We dived in and we launched his hat site and orders started coming in.  We have learned how to order hat inventory to keep up with demand better than in the past and we are continuing to grow this venture. 


Our mobile shop hit the road in May and off we went.  Our Summer months started off with a trip to Riggins, Pendleton, Jordan Valley, Idaho Junior High Rodeo Finals, High School rodeo finals, Mackay Rodeo, Grangeville Border Days, and then Gillette, WY.  

I added a trip to the first ever Boutique Summit and got to attend Dallas Market.  What an amazing experience it was, being in a room with over 400 Boutique Boss babes from across the country.  

In August we hit up our hometown Payette County Fair, Gooding Pro Rodeo, and rounded out our busy season at the Pendleton Round-up.

We were named Idaho's Mobile Boutique of the Year, an incredible honor for us.  I'm still gleaming over this and feel so incredibly blessed.  

As Fall approached we were asked to set up at the Idaho Reigning Cow horse event and built new relationships that expanded our clientle.  Our 7th Annual Women & Wine event was through the roof.  Over 150 fabulous ladies came to the event! The Fill-a-bag trailer was cleared out in record time..only 26 minutes!.  

In November, Bruneau Cowboy Christmas is a favorite of ours. We also had the opportunity to set up at the Idaho Cattlemen's Association Conference  in Sun Valley and present cowboy hats as awards. 

 We ended our year with a trip to Vegas, where the sophomore edition of "Western Runway" was debut.  The Frosted Cowgirls was voted in the top 20 Best of the West Boutiques across the nation.  I cried ugly tears when the article was released.  This award made my year, it made it complete.  I still get chills when I open that magazine and read our name. 


 Cody shaped hats for the 4th year with American Hat Company.  We are so honored to be included in the American hat family.  While in Vegas, I got the opportunity to have Frosted Cowgirls clothes in the Denim and Velvet fashion show and connect with so many of our industry leaders.  

We came home and had a family and friends Christmas and felt so blessed that Cody's Cowboy hats and Frosted Cowgirls were under so many Christmas tree's.  

This year was good to us, we grew in life and in love.  It's extra fun when your favorite person is right there alongside of you, shaping those hats, while you sling those clothes.

I'm blessed.  Completely over the top, blessed.

Big hugs and Big wishes for the coming year!

LOVE ya,






December 31, 2017 — Rikki Ruiz

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